A studio practice for businesses where every client matters. Floish designs acquisition as a single piece of infrastructure — considered, built end-to-end, refined in private.
A small number of engagements each quarter. Each is scoped, designed, and built end-to-end by the studio.
What the studio actually wires together.
Five modules, one continuous system. Hover or select to see what Floish builds inside each.
CRM
One record per enquiry — clean, deduplicated, attributed. The studio architects the schema around your actual sales motion, not a generic template.
- Custom object & field design
- Source & attribution rules
- Segment views the team will actually use
Most service businesses do not have a marketing problem. They have an infrastructure problem — the website, the pipeline, the follow-up, the reporting, designed by different hands at different times. Floish designs them as one.
Four movements.
One studio.
We start by listening, not pitching.
A private conversation, then a structured audit of how enquiries arrive, where they stall, and what they are actually worth. Engagements proceed only when the studio can move the number.
Acquisition designed as one object.
Website, pipeline, tracking, and follow-up are drawn together — by the same hands, in the same document. No subcontractors. No assembled parts.
Built end-to-end, in private.
A small team builds the system to completion over a defined window. Weekly reviews. No status meetings. The work is the artefact.
Owned by you. Refined by us.
The system is yours. The operating partnership keeps copy, conversion, and reporting sharpening in the background.
Anonymised by default.
Directional metrics. Real engagements.
How the studio works.
- —01We work on four engagements per quarter. Selection is mutual.
- —02Pricing is scoped privately. Investment is commensurate with the work.
- —03Strategy, design, and systems are not handed off between people.
- —04Case studies are anonymised by default. Discretion is part of the product.